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Choosing the best way to go when it comes to writing fully formatted articles that will rank on the front page of Google is no easy feat. Writing content that is SEO-optimised and engaging enough to appeal to your target audience can take a lot of time and research.
That’s why it’s important to understand the basics of SEO and how to create content that follows the best practice guidelines. In this blog post, we’ll be exploring the different techniques you can use to ensure your articles make it to the top of the search engine rankings.
What is SEO?
SEO stands for Search Engine Optimisation and it is the process of ensuring your content is optimised in order to rank higher in search engine results pages (SERPs). It involves a combination of elements, including the use of keywords, headings, content structure, meta tags, and image alt tags.
When used correctly, SEO can help your articles rank higher in SERPs, increasing the amount of organic traffic to your website. This, in turn, can lead to more conversions and better business growth.
How to Write a SEO Optimised Article
Writing an SEO-optimised article doesn’t have to be hard. Here are a few tips to get you started:
1. Research Your Keywords
When it comes to SEO, your content needs to include relevant keywords. These keywords should be relevant to the topic of your article and should be chosen carefully. To identify the best keywords for your article, you can use a tool like Google Trends or Keyword Planner.
2. Use Headings and Subheadings
Headings and subheadings are an important part of any SEO-optimised article. They make it easier for search engine crawlers to understand the content of your article. Headings should be used to break up long chunks of text and make it easier for readers to scan through the content.
3. Structure Your Content
When it comes to SEO, content structure is key. You want to make sure that your article follows a logical structure and includes relevant information. Start with an introduction, then provide readers with the body of the article, followed by a conclusion.
4. Use Meta Tags
Meta tags are snippets of code that appear in the HTML of your article. They help search engine crawlers better understand the content of your article. Meta tags can include things like a title tag, description tag, and meta keywords.
5. Include Image Alt Tags
Image alt tags are snippets of text that describe the content of an image. They help search engine crawlers understand what the image is about. Including alt tags can help your article’s search engine rankings, as well as improve its accessibility.
These are just a few of the steps you can take to ensure your article is SEO-optimised. By following the best practices outlined above, you can ensure your article ranks higher in SERPs and gets more organic traffic.
For more tips on writing SEO-optimised content, you can check out our guide on How to Write SEO Optimised Content. This guide will provide you with more in-depth information on SEO and how to create content that will help you rank higher in SERPs.
At Midland Toilet Hire, we understand how important it is to have high-quality content that is SEO-optimised. We can help you create content that is both engaging and optimised for search engines. Contact us today for more information on how we can help you create content that will help you rank higher in SERPs.